Digital Marketing Certification Level 2

Course Code:
UKFEC17CDR
Duration:
15 hours
Qualification:
Digital Marketing Certification Level 2
Exams Included:
Yes
Compatibility:
All major devices and browsers
Delivery method:
Online (In-house also available )
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Digital Marketing Certification Level 2
In nearly every economic sector, the knowledge of how to market either yourself or your company in a digital format is an invaluable skill. Any major corporation or business that hopes to succeed needs to maintain an online presence; therefore, the need for employees with the knowledge of how to market in this format is more vital than ever.

This course is offered entirely online. This allows your team members the freedom to study wherever and whenever is most convenient for them.

On average, it takes around 15 hours to complete, although some people will take longer than others, so completion times may vary.

Through these 10 interesting modules, employees will quickly be able to grasp what it takes to become proficient in this industry. Following the completion of each module, they will be tested on what they have learnt. This will help to solidify the concepts and processes and commit them to memory

After the last module, they will be presented with the final exam, and, once this has been passed, they will immediately receive a fully-accredited certification that can either be printed out or posted.

What’s Covered in the Course?
Through this course, your team members can expect to learn about:

The basics of digital marketing, such as what it is, how it’s used, current trends in the field and why it’s important;
The importance of search engine optimisation (SEO) and search engine marketing (SEM) and how to use them, in order to maximise their online presence
The best methods of creating and structuring websites, what content is important to include, the different types of websites and how to use a website for marketing purposes;
The most viable methods of using e-mail for marketing purposes;
Social media and the common tools and strategies for using this platform, in order to reach more of their clients;
Using web analytics, in order to maximise their internet marketing strategy;
The rules and regulations by which a digital marketer must abide by.
What are the Benefits of the Course?
There are a range of benefits of successfully completing this course. These benefits include:

Becoming a more valuable asset to the company in the context of digital marketing;
The ability to create more effective advertisements;
The ability to study at the time and from the place that best suits them and the company;
Study materials are available on all major devices – all that’s required is an internet connection;
Your team members are able to study in a place and at a time that best suits both them and the company.

Course Modules/Lessons
Module 1: Introduction to Digital Marketing
Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)
Module 3: Websites and Web Design
Module 4: Digital Display Advertising
Module 5: Email and Mobile Marketing
Module 6: Social Media Marketing
Module 7: Online Public Relations
Module 8: Web Analytics
Module 9: Planning a Digital Marketing Campaign
Module 10 : Digital Marketing Regulations