Is the Customer Always Right Certification

Course Code:
Duration:
3 hours
Qualification:
Is the Customer Always Right Certification
Exams Included:
Yes
Compatibility:
All major devices and browsers
Delivery method:
Online (In-house also available )
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Is the Customer Always Right?
While customers are undoubtedly the most important asset of any business, the question remains if consumers are indeed always right. Coined by Harrod Gordon in 1909, ‘the customer is always right’ is an old and widely accepted adage in the world of business. However, as crucial as customer satisfaction is and as important as customers are to business success, there are times and situations where consumers are not always right. In fact, blindly following the assumption that consumers are always right can lead to adverse implications.

The video course on ‘Is the Consumer Always Right?’ discusses and debates both sides of the coin and helps you decide on the best ways to resolve situations at work.

The course topics cover:
Why customers are invaluable to the growth and development of your business and how to treat your customers well
The benefits of treating your customers with attention and respect and how it helps
Learning to identify situations where the consumer may not always be right and how to differentiate between the legitimacy of the complaint and poor customer service
How to weigh the pros and cons of the situation and include important considerations
How blindly favouring the consumer can lower the morale of your employees
Useful strategies and tips that you can use when you find that a consumer is not right
How to determine if you can resolve the situation or if you should let the consumer go
Benefits of studying the course include:
You will be able to evaluate a situation by gathering details
You become aware of the importance of customers and why you should offer reliable customer service
You are better placed to back up employees when a consumer is abusive or abrasive
You learn how to differentiate between solid customers who are worth retaining and others that you can let go
You learn how to manage difficult consumers and regulate your body language in stressful situations

Course Modules/Lessons
Module 01: Why Customers are Crucial for Business Success
Module 02: How to Treat Customers Well and How it Benefits Your Business
Module 03: The Other Side (When Customers are not Always Right)
Module 04: Why it’s Wrong to Say that the Customer is Always Right
Module 05: How to Resolve Situations when the Customer is Not Right