Product Pricing and Sales Negotiation Certification

Course Code:
Duration:
5 hours
Qualification:
Product Pricing and Sales Negotiation Certification
Exams Included:
Yes
Compatibility:
All major devices and browsers
Delivery method:
Online (In-house also available )
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Product Pricing and Sales Negotiation Certification
Setting the correct pricing can result in a host of important business implications. Evaluating the pricing for your product is not only important from the point of view of profits, but also with how it fits in with your marketing strategies. Charging a fair price for your product or service involves evaluating perceptions and understanding the market. Several factors play a role in deciding the pricing of your product including competitors’ rates, your experience and brand name, value perceptions and negotiated rate and so on.

In fact, many small businesses leverage pricing to change market share, generate revenue and compete in the market. Pricing is much more than justifying the bottom line; it can help establish your market position and help set the stage for future business strategy.

What’s Covered in the Course?
The course on pricing strategy covers the following topics:

The difference between haggling and negotiation and how to use the good-cop, bad-cop routine successfully during negotiations
The advantages of naming the price first and how you can lead the negotiation and fix range parameters
Best pricing strategies for Kindle and paperback books
How freelancers should price their books in the beginning and when they should increase the prices
How to use discounts and promotions and the role of value perception in setting price
How to price apps and understanding SEO algorithms on ecommerce sites
Price tactics and suggestions to extend lifetime value of your customers
The video course on pricing strategy offers the following benefits
You can reinforce your position during negotiations by understanding your customer better
You can avoid pricing mistakes that may affect your bottom line
You will gain a better understanding of the factors that affect pricing strategy that in turn impact business outcomes
You understand how to price your products on popular ecommerce sites
By understanding pricing strategies and tips, you put yourself in a better market position and can plan for future diversion or expansion.

Course Modules/Lessons
Module 02: Pricing Vs LTV (Life Time Value)
Module 03: Tactics to Extend LTV
Module 04: Pricing & Discounts
Module 5: Pricing Apps
Module 6: How to Set Your Price
Module 7: Pricing on Marketplaces
Module 8: Should You Tell Your Prices Upfront?
Module 09: Pricing Path for Freelancers
Module 10: Kindle Pricing
Module 11: Pricing Paperback Books
Module 12: Introduction to Negotiation
Module 13: Naming the Price First
Module 14: Good Cop Bad Cop Negotiation
Module 15: How to Deal with Hagglers
Module 16: Free Consultations